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292: SaaS Sales Outreach: Do Things That Don't Scale to Stand Out with Zandra Moore

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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What Was It Like to Be a Software Vendor?

In the first six months when we used done on brad street, we printed off a list of soft war vendors in the u k. We really were pudding, you know, stamps on envelopes and writing to people. In fact, i was running the institute of directors, young directors for an which had set up herei leads. And i just reached out and went, hay, there on my list. I'll just find out if he's happy to have an introduction, carl, with us. That ended at being one of our first customers. The same with tribal, who are very early suffr a partner of ours,. You know, they it was all through connections and

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