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EP 96: Tracy Young (CEO, TigerEye) Emerges from Stealth and Shares Every Mistake She Made As A First-Time CEO

The Logan Bartlett Show

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Navigating a Market Shift to Enterprise: Lessons Learned

This chapter details a company's strategic shift to target the enterprise market after a significant industry change in purchasing behavior. It highlights the challenges faced, including a critical mistake of focusing solely on product features instead of market signals. The discussion emphasizes the importance of understanding enterprise needs, balancing end user and enterprise features, and offering a comprehensive platform over point solutions in a competitive market.

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