TWiG 239: A Ken't Miss Collaboration, Niantic’s Final Folly and the Real Cost of AAA Development
Deconstructor of Fun
00:00
The Impact of Licenses on Advertising Creatives
I remember specifically we would be getting all kinds of promotion for weeks and weeks on our games, you know, Marvel in particular, that would just drive organics through the roof. Now it doesn't matter at all because the store is a joke and featuring is irrelevant. So I don't know if it's so much a decreased CPI as it is all of the other down funnel metrics in UA that are really helping it to succeed.
Transcript
Play full episode
