Is There a Gap Between Theory and Application?

Yokno: There is a lot of goald setting research that does show that if you set a big, challenging goal, people will perform more. But most of that research was conducted in really simple task environment. This is where big, hard, motivating goal gives you a little bit of purpose beyond just crank this widget, riten. Yokno: If you're working on an outcome for the very first time, and you have no idea what's going to happen next, then you don't want to run as fast as you can.