2min chapter

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Jobbeschreibung Nachhaltigkeit: drücken, schieben, hupen

brand eins-Podcast

CHAPTER

Intro

In dieser Episode wird untersucht, wie Unternehmen ihre Werte und Haltungen im Rahmen von Employer Branding und Nachhaltigkeit kommunizieren können. Anhand des Beispiels der Melitta-Gruppe wird gezeigt, wie Nachhaltigkeit in die Unternehmensidentität eines Familienunternehmens integriert wird.

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