The Elite Financial Advisor Podcast With Sten Morgan cover image

44. Michael Kitces - Get better clients

The Elite Financial Advisor Podcast With Sten Morgan

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Recognizing and Charging for the Value of an Advisor's Time

This chapter explores the shift in the financial advisory industry towards understanding and monetizing the value of an advisor's time. It discusses the importance of not just selling products, but also quantifying the value of ideas and building trust with clients upfront. The chapter also highlights the growing trend of charging fees, such as retainer fees and planning fees, in the industry.

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