Why Is It So Important to Sales People?

Ethan Zuckerman: Why is this so important as a skill and a method of outreach alongside typed out messages, alongside cold calling, etc. He says sales people are paid based on how many qualified meetings they can set. If you book all these meetings and then people don't show up, it's almost worse than not setting the meeting in the first place he says. "You have 100% control over your message there with all your storytelling gifts," writes Zuckerman.