2min chapter

The Diary Of A CEO with Steven Bartlett cover image

The More Successful You Are The Longer You’ll Live: Will Storr

The Diary Of A CEO with Steven Bartlett

CHAPTER

The Importance of Story Telling in Marketing

Your book in two thousand 19 was about story telling. What have you learnt about how people can tell great stories in the context of business? I teach, e, i teach business story telling at section four, which is a american ate organization. So its ait i do, of course, theyre in the sience of storry ting for business. We we think and story we, we in o narrative is basically, you know, how we experience ourselves and and life. And so if you're not communicating with story as a market ear th, you'reo yo're not communicating logic and facts and data and statistics. The language of the brainis beginning, middle and

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