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2min chapter
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Lenny's Podcast: Product | Growth | Career
Transforming SEO: Content as a Product Solution
This chapter explores the evolution of SEO in the context of artificial intelligence, focusing on the necessity of producing user-centered content that functions as a solution. It features success stories from companies like Canva and Zapier that effectively merge their SEO content with product offerings to enrich the user experience and boost monetization.
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