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S2 E70 - Building Revenue Programs to Nail your 2023 Goals | Stacking Growth Live

Stacking Growth | The B2B Marketing Podcast

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Bringing a Drug From Fascibility to Commercialization?

We're working on a Salesforce app it'll be commercialized and Q one. We're kind of taking that baton for UTM tracking to make sure we're setting it up in the best way, not only for ourselves, but also so we can help teach everybody else who wants to use our app best practices. Bringing a drug from feasibility testing to commercial commercialization can take seven to 10 years. So I think that your product R&D roadmap and milestones kind of then fuel your revenue R&D programs.

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