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Omnichannel Digital Leadership with Ahold Delhaize's Tonya Herring

The CPG Guys

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Importance of Digital Leadership and Building Trust

The speakers discuss the role of digital leadership and the importance of influencing peers and senior leaders in delivering for customers in the omnichannel space. They highlight the focus areas of content, search, and reviews, emphasizing the need for rich digital shelf experiences and the significance of ratings and reviews in building trust. The chapter also touches on advice for women pursuing corporate careers in the CPG retail industry.

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