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#224 The business value of design with Jeanne Liedtka

UX Podcast

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The Story of the Rollerboard

The first person to put wheels on suitcases, that idea didn't really go down too well at all. It was a sign of visual strength that you could march to an airport with these suitcases under your arm. So what you saw and then what people recognize was these people and then wanted it themselves.

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