
#224 The business value of design with Jeanne Liedtka
UX Podcast
00:00
The Story of the Rollerboard
The first person to put wheels on suitcases, that idea didn't really go down too well at all. It was a sign of visual strength that you could march to an airport with these suitcases under your arm. So what you saw and then what people recognize was these people and then wanted it themselves.
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