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You Know, Crossing the Chasm, Right?
Sally Kohn: One of the biggest challenges i often see in companies is changing people's behavior. She says you get through early adoptor curves actually pretty well, and then kind of hit a wall. And so she asks her co-founders to talk about how they got back on track after hitting that wall. They say it can be easier to go from zero to one than one to n or s e by some measures.