S3 Ep:27 The PPC Trick Every Investor Needs w/ Michael McDonald
Leads2Deals
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The Pros and Cons of PPC vs. PPL in Lead Generation
This chapter explores the advantages of managing Pay Per Click (PPC) campaigns compared to Pay Per Lead (PPL) systems. The discussion focuses on lead quality, control issues, and the challenges of adopting a PPL model, advocating for a more traditional approach to lead generation.
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