
Morgan Stanley CMO Alice Milligan Shares How the Brand Balances Legacy and Innovation
The Modern Customer Podcast
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How Morgan Stanley Deals With Innovation and Disruption
How do you deal with innovation and disruption from the outside? How do you make sure you're not disrupted? I think there's a ton of different ways that we do that. One is where we have or we identify a capability of technology and innovation that maybe we don't have. And so we may collaborate with a third party or an agency or partner with them versus an acquisition. In other instances, it's about education, training, upscaling, upskilling our own marketers and our own employees.
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