2min chapter

The Modern Customer Podcast cover image

Morgan Stanley CMO Alice Milligan Shares How the Brand Balances Legacy and Innovation

The Modern Customer Podcast

CHAPTER

How Morgan Stanley Deals With Innovation and Disruption

How do you deal with innovation and disruption from the outside? How do you make sure you're not disrupted? I think there's a ton of different ways that we do that. One is where we have or we identify a capability of technology and innovation that maybe we don't have. And so we may collaborate with a third party or an agency or partner with them versus an acquisition. In other instances, it's about education, training, upscaling, upskilling our own marketers and our own employees.

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