Sales 301: Advanced Sales Training From Selling $100s of Millions | Ep 800
The Game with Alex Hormozi
00:00
The Art of Psychological Framing in Sales
This chapter focuses on the significance of psychological framing in the sales process, suggesting that skilled salespeople create environments that encourage prospects to buy naturally. Practical examples illustrate how strategic communication and testimonials can enhance perceived value and scarcity, leading to improved closing rates.
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