One thing I've heard of more recently is this idea of running, I guess running social ads based on your own audience for another brand. Is that something that only the sort of the big boys are really playing at or is that something that's more than these letters should be aware of to you? It's definitely something the big players are doing. I'm not sure kind of how far down the size scale I've seen it, but it's a great way to add on services and value add after you made that first sale of the main sponsorship.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Sager & Jesse Watkins of Who Sponsors Stuff.
They are the co-founders of Who Sponsors Stuff—a database that tracks which brands & businesses are advertising in email newsletters and brings the data straight to you. Ryan and Jesse have a wealth of combined knowledge and success working in the newsletter ad space.
In this episode, Louis, Ryan, and Jesse discuss…
- The best ways to prospect for ideal newsletter sponsors
- What you should include in your rate card
- How to increase repeat advertisers
- What you should do if a campaign doesn't perform well
- and so much more!
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