One thing I've heard of more recently is this idea of running, I guess running social ads based on your own audience for another brand. Is that something that only the sort of the big boys are really playing at or is that something that's more than these letters should be aware of to you? It's definitely something the big players are doing. I'm not sure kind of how far down the size scale I've seen it, but it's a great way to add on services and value add after you made that first sale of the main sponsorship.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode