The Differences Between Traditional and Digital Conversion

When usually you talk conversion traditionally, you mean in store. But the brain works quite similar to like how you process advertising because all the digital content is also similar to how advertising has been for the last 30, 40 years. So there are a lot of similar diaries with how the brain processes the kind of content. And this is, when you say conversion here, you're thinking more of the traditional conversion, not digital conversion, but just getting people to be customers. Exactly.