Sales Leadership & Management Show - For B2B Sales Leaders cover image

FROM TOP REP TO SUCCESSFUL SALES LEADER

Sales Leadership & Management Show - For B2B Sales Leaders

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Learning from Lost Deals

In this chapter, they discuss the importance of learning from lost deals and understanding why customers choose the competition over their product. They emphasize the need to dig deeper and find out the specific reasons behind the customer's decision. They also mention the value of asking customers why they agreed to a meeting in order to identify patterns and improve future appointments.

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