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A Radical New Way to Negotiate with Barry Nalebuff

Out of the Comfort Zone

00:00

How to Grow the Pie

The focus in the end is on joint problem solving. It doesn't feel like a negotiation, it feels like we're on the same team at that point. Get the incentives right so that people then want to go and make the pie as big as possible because they don't have to fight about it anymore.

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