Is There a World Where You've Got to Innovate or Die?

The amount of work I think that's getting done in general across the world, like you kind of assume so much of it is wasted work. And we're just very careful about cutting back on our ambitions and not getting too ahead of ourselves. But here's the thing, right? There is a this idea which is taken as an article of faith, certainly in the tech world that you've got to innovate or die,. If you don't innovate and you don't grow and youDon't offer more, you die.