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Barry Nalebuff: The Only Negotiation Guide You'll Ever Need

Guy Kawasaki's Remarkable People

CHAPTER

How Much More Valuable Is Garage Dot Com Than That Other Name?

The value that is created by having the name garage dot com, compared to having garages dot com. How much more valuable is garage dot com compared to that other name? And that's the pie. Now, how you actually measure that in practice is going to be tricky, i have no doubt about that. The good news is you now at least have the right question to ask.

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