What Is the Recency Bias?

Katelin studies the world of behavior science and looks at how different biases can be applied to marketing. The recency bias suggests that when we're presented with information, we don't weigh it all evenly. This is why lawyers put so much effort into crafting that perfect closing statement. But this isn't just a bias you should consider with new customers as well. Changing the final experience those existing customers have with your brand can improve their overall experience.