3min chapter

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Instagram co-founders team up for new startup + Magic Spoon’s Gabi Lewis | E1669

This Week in Startups

CHAPTER

Is There a Market Fit for Healthy Celiac?

We're certainly working on future product lines, but they're not going to be the focus. Right now we're very focused on cereal. We've found a really phenomenal product market fit here. And again, to like become the best selling cereal on Amazon in a couple of years, against these established billion dollar companies have been around forever. I think it is pretty remarkable that it took Magic Spoon to come along and be like, you know, this doesn't have to be like this.

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