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254. Embracing a Psychology-Based Sales Approach w/ Jeff Shore

The Customer Experience Podcast

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The Importance of Relationships in Business

Jeff: I always gravitate towards people who can see more in others than those people seeing themselves. Eric Elder was the chief marketing officer at, it's now KB Homa. He said two things, you'd be a fool not to go on your own and to call me and I will hire you first. And that changed just the paradigm, right? The paradigms are influenced by outsiders more than insiders.

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