The Demand Generation Formula

The demand generation formula will be of greatest interest to marketers, i'm sure. And you talk about flip the demand gin formula and get buyers to find you. You ask a series of questions like, have you been coald called in the past six months? Have you done a google search to find something? Or, you know, have you asked your friends or heard about something through social media? Then they all sort of realize, oh, yes, i hate getting cold called. I hate being bothered, but i do like to find information of my own. How's that illustrative of the way these organizations should be thinking about their demand generationye.