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4min chapter
Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)
Mobile Dev Memo Podcast
Innovations and Strategies in Mobile Programmatic Advertising
This chapter explores the latest advancements and challenges in mobile programmatic advertising, especially around targeting strategies without traditional identifiers like IDFA. It highlights the advantages of capitalizing on underpriced iOS traffic and the necessity of modern measurement platforms for optimizing ad effectiveness and addressing attribution issues.
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