PX Espresso Hour☕with Luke O'Mahoney cover image

023 - Geraldine Butler-Wright - Creating Sustainable Start-ups

PX Espresso Hour☕with Luke O'Mahoney

CHAPTER

Understanding Stakeholder Currency and Motivation

In this chapter, the importance of identifying and understanding the unique motivational factors and buttons that can be pressed for each stakeholder is discussed. It emphasizes the significance of actively listening, asking questions, and understanding the problems and pain points of stakeholders to provide meaningful assistance.

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