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023 - Geraldine Butler-Wright - Creating Sustainable Start-ups

PX Espresso☕with Luke O'Mahoney

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Understanding Stakeholder Currency and Motivation

In this chapter, the importance of identifying and understanding the unique motivational factors and buttons that can be pressed for each stakeholder is discussed. It emphasizes the significance of actively listening, asking questions, and understanding the problems and pain points of stakeholders to provide meaningful assistance.

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