2min chapter

Acquired cover image

Nike

Acquired

CHAPTER

The Bull Case for Nike Basketball

Nike is in pole position to just keep spending and keep investing in building this incredibly durable brand. There will be five year stints where they have the most amazing running shoes that everyone needs to marathon in, but there'll be years where they don't. The Nike brand means something to billions of people and Nike knows how to make it keep meeting something to them.

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