i met science mike on a camping trip. He's brilliant, and he really does deserve the monicor science mike. Mike had some unfreaking believable thoughts on this. Why is it that the nightly news always has to say, there could be a storm coming? Pay attention. Watch to night at ten. Meanwhile, there's no storm coming, right? And and why is it so negative often? Why is the brain drawn to that? How can we use it in our marketing and not be sleezy or manipulative? Because it's important. If we're going to tell a story, we've got to focus on bad things that could happen and problems that we're