The Power of Habits and Rewards

This chapter explores the intricate relationship between rewards and habits, highlighting the shift from extrinsic rewards like chocolate to intrinsic rewards from positive behaviors. It delves into the neurological basis of habits, emphasizing the habit loop of cue, routine, and reward, and how understanding this loop can lead to personal growth. The discussion also touches on the impact of habits on consumer behavior and the transformative potential of reshaping habits for a better self-image.

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