Are You Trying to Negotiate for a High Salary?

I think that some crafty companies will sort of spend the negotiation as though you are having an ethical or moral conversation. It's not that you're trying to steal money from somebody. You're trying to find the right price for the value that you bring to the company. When they're bringing some one in, that person's job is to contribute to making a profit. That's what shareholders want, usually,. the end game.