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Personal Branding for Entrepreneurs: You Are the Brand

The Impulsive Thinker

CHAPTER

The Importance of Personal Branding for Startups and Established Companies

This chapter explores the significance of personal branding for entrepreneurs and professionals, emphasizing the need for a comprehensive brand statement that defines values, behavior, and purpose. It discusses how a clear brand statement can guide decision-making, attract clients and team members, and shares personal insights on its impact.

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