Invest in Substack: Baller Move or Desperation Play? (369)
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
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How to Communicate Financial Needs in a Bad Way
I think the money is sort of secondary. I have to imagine they're doing okay because their growth has been so astronomical. So it becomes really like your loyalty card, right? It's like a Starbucks loyalty card. You have a sub stack loyalty card where you have a little bit of, you know, you have alittle bit of skin in the game. But I don't love it as a program. I think it's kind of, certainly the way they communicated it was not optimal,. They certainly, I'm sure, didn't plan on the backlash that they're getting.
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