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6min chapter
A look back on Snickers' strategy with the team that shaped it
On Strategy Showcase
The Early Snickers Campaign: Betty White and Aretha Franklin
Exploring the initial success and impact of the Snickers campaign featuring Betty White and Aretha Franklin, including the development of the 'You're not you when you're hungry' concept, the reception of the ads, and the significant growth and cultural relevance of the campaign.
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