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How to Get People to Change, Even When They Don't Want To.
There was massive resistance to adding a smaller, less expensive item to the menu. "The universe of people who want the big, pensive thing is shrinking," he says. And so go to where the puck is going, launch the smaller thing,. We're keeping the same ingredient. You have no inventory risk. It's a little bit of labor risk and a little bit of product waste risk if you don't sell it." 'I'm coming in saying, we need to go tell people about the roof'