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Why BUFFER Thinks About Traffic vs. Audience vs. Community ["Exceptions" Ep.6]

Unthinkable with Jay Acunzo

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The Holy Grail of B2B Marketing

The holy grail for brands is community. A brand can talk with its customers and develop a long term relationship. At buffer, the head of marketing says that's not what they're trying to do. To build a powerful b to be brand means evolving from traffic to audience to community.

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