AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
Why BUFFER Thinks About Traffic vs. Audience vs. Community ["Exceptions" Ep.6]
Unthinkable with Jay Acunzo
The Holy Grail of B2B Marketing
The holy grail for brands is community. A brand can talk with its customers and develop a long term relationship. At buffer, the head of marketing says that's not what they're trying to do. To build a powerful b to be brand means evolving from traffic to audience to community.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode