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Season 3, Episode 8: Netflix (Part 1)
Acquired
A Look at the DVD Machines - Part Two
On day one, the servers crash, there's tons of demand. Net flicks goes and they do deals with these consumer electronics manufactures to get net flick promo coupons inserted into the boxes with dvt players. And this was a big part of their customer acquisition for many, many years. The only downsight is their giving away a free month of net flicks as the promotion. That ends up coming back to bite them in terms of that cost them a lot of money - which will seen a se block buster.
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