30 Minutes to President's Club | No-Nonsense Sales cover image

#168 - Hall of Fame: Keenan

30 Minutes to President's Club | No-Nonsense Sales

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How to Get Better Faster

Gap selling is the idea of taking a buyer from the current state to the future state. The bigger the gap, the more opportunity to sell and larger the deal size. If you can do that with two or three buyers and you still can't have this conversation with a new CFO, find a new job.

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