How to Educate Your Customers in Their Client Journey

Aydin Mirzaee is the CEO and Co-Founder of Fellow.app, a digital agenda tool that helps make meetings effective and efficient for everyone. He's currently grappling with how to grow his business and effectively educate his customers and prospects on the full benefits of his tool—of which there are many! Join Nick and Jay as they discuss various strategies for Aydin to test new product plans, identify Fellow's ideal customer avatar, and create new growth at low costs.

In this episode, we help Aydin:

• Reclaim profits by implementing tests to determine which features customers want most.
• Identify methods for partnering with relevant influencers to create trust.
• Communicate the benefits of Fellow effectively to decision-makers in dollars amounts.

Learn more about Fellow and Aydin here:

LinkedIn: https://www.linkedin.com/in/aydinmirzaee

Website: https://fellow.app/

Want to get in the hot seat? Submit your business right now at http://theoptimizepodcast.com/apply.

If we think you're a good fit, we'll get you on the show.