How to Pull Your Starving Crowd to You

If there's a bunch of people who really need, you know, lunch or dinner and they're just starving, your restaurant's going to do well. Your job as a content marketer is to pull your starving crowd to you. A surprising number of digital businesses launch and put some investment into it and they have no idea what the starving crowd is. They don't know what the crowd is hungry for. Really, it's a critical point and it's surprisingly easy to overlook when you're excited about a new project.