How to Scale Your Business Vertically or Horizontally

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Reed Hoffman: Scaling beneath the surface gives you ballast to help keep you afloat. Beth Ford is CEO of Heritage Brand Lando Lakes, which has worked hard to build that ballast and scale operation strategically. It's all part of Capital One businesses spotlight on entrepreneurs following Reed's refocus playbook at all levels of scale.

Too often, companies only focus on the type of scale that’s visible: massive campuses, thousands of workers, offices around the globe. But as Land O’Lakes proves, there are less conspicuous ways to scale – ways that supply your business with structural integrity. This is something CEO Beth Ford knows well. She’s strategically scaled Land O’Lakes – often beneath the surface of what the average consumer sees. As she puts it: “We have to treat our business like the ecosystem it is." Cameo appearances by: Tim Maltin (Titanic expert) and Lukas Fricke (farmer).

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