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Austin Rief: Building Morning Brew, The Ultimate Guide to Building Newsletter Businesses, Side Hustle Ideas, & More
My First Million
How to Deploy a Billion Dollars of Marketing Spend?
Todd: "I didn't know what any of this stuff. I'm like, are you kidding me, Todd? What the hell is a brand lift study?" Now that he's worked at HubSpot and seen how big companies do their marketing, it makes more sense to him. He says people buy audience rather than purchases when they sign up for his service.
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