Intro

Every small-business owner eventually needs to focus on building their company's brand. They have to get out of the day-to-day sales grind and focus on building relationships. In this week's episode of The EntreLeadership Podcast, we sit down with small-business owner Joe Hamilton. He explains that business branding comes down to the relationships we have with our customers. Then he gives us the principles he uses to build the brand at his company, Vortex Optics. Later in the episode, George Kamel speaks with Ramsey Solutions Executive Director of Digital Marketing Andy High. Andy talks about how we go out of our way to care about our customers at Ramsey Solutions—and how you can do the same.

The EntreLeadership Podcast

Vortex Optics' website

Switch by Chip and Dan Heath

Bright Spots by Chip and Dan Heath

The Power of Moments by Chip and Dan Heath

Recent Episode: Stories That Scale with Casey Graham

Read The Flywheel effect concept by Jim Collins.

Download the Branding Guide.

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