Rashad says size alone isn't what matters, that the scale of your power flows from the passion of your team and how disciplined you are in choosing your priorities. He successfully pressed for racial equity audits too via shareholder votes from McDonald's to Apple. A nonprofit shouldn't be expected to hold industry leaders and billionaires accountable but if others aren't going to step up, then Color of Change will.
When it comes to racial justice, many companies and organizations haven't matched their reality to their words. Rashad Robinson, the president of Color of Change, the largest online racial justice organization in the U.S., is holding major corporations accountable. Hear Rashad talk through the difficulties of changing systems from Hollywood, Silicon Valley, to Washington DC, getting help from President Barack Obama, and what business leaders can do to actively change racial injustice.
Read a transcript of this interview at: mastersofscale.com
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