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Building a Core Product Development Capability
I was going against my principles chasing growth thinking growth was the only thing that mattered. blew out a lot of our metrics and so that led to obviously a phase of us having to do a big round of redundancies. I think it's extremely dangerous to go and triple down on one thing because you don't know whether the long-term growth curve looks like right we might find the best thing ever but then all of a sudden the better product in that space comes along and we lose it. The reality is is like you don't get incremental differentiation on medication very often and so like we have to build service differentiation and our service differentiation sometimes it'll win sometimes it'll lose sometimes it'll last