Episode 31: Cold outreach - love or hate?
Decoding Sales
00:00
The Importance of Public Shaming an SDR
"I am confused why it's considered okay for the company to unleash them on a random set of prospects with some pretty low quality marketing automation," he says. "At the very least, you should be reaching out to the right persona,. and you should be doing research around the title and the type of company you're reaching out to." He adds that if an SDR is reaching out at about a pain point that you might have, I think it's inconsiderate to be annoyed by that and, again, to publicly shame.
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