317: Fleetio: How a Solo Founder Built an 8-Figure SaaS Business - with Tony Summerville
The SaaS Podcast: Build, Launch & Scale Your SaaS
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How Did You Build Out Your Outbound Sales Strategy?
How did you figure out where to invest the money that you had? Yeah, I mean, it's really all inbound, but using primarily channels like SEO. The nice thing about the fleet management of the automotive sector is there is a long tail of searches that are applicable. So then it just becomes writing blog posts and writing content that you'll hopefully end up on a keyword for something that relates to what you do.
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