S2E12: BCG Live Case Interview Example: Market Entry
Strategy Simplified
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What's the Revenue in Year One?
We can use, I guess, our past experience entering different geographical markets as a proxy for maybe how much we expect to grow in Pakistan or how much share we expect to get. So if we know that year of entry that we have 20,000 or 2,000 replacement cars purchase per year plus that additional 1,600 of new buyers, that means that total market size for the year is going to be 3,600 cars per year. And if we take 25% of that, that should get us to approximately what we estimate to be able to sell in that first year of entry. That's going to be $72 million of revenue in year one. If we look at year two
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