Episode 67 - Bo Borland brings playbooks to presales and ships outcomes instead.
Two PreSales in a Pod
00:00
The Role of Pre Sales in the Go to Market
I wanted to build a solution that really helped unlock team selling potential and foster that winning feeling among teams. Great to see new technology coming into the pre sales tool stack. I'm not sure what's going on to the first one but I'm interested to know your perception of how the pre sales role in the go to market change is happening. A lot of B2B companies are running multiple cross functional growth plays in parallel. And so it's blurring the line post sales where pre sales gets involved.
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Transcript
